The Design Process in Fashion Product Development

The development and formulation of a design requires rigorous involvement and in most of the cases follows some or the other process. The process involved ought to be a coursework of action that would make reaching the aim much simpler and simpler. Design can be defined to conceive the idea for some artifact or technique and/or to express the idea in a form. It would also mean reaching the goals within constraints. Here, the goals consist of the purpose like who is the design for? What is the use of the design etc. The constraints on the other hand are the materials and the platforms to be used. Overall it is a challenging job to generate a design that is aesthetic, creative and innovative simultaneously...


If the designer is gifted with artistic talent and creativity then obviously the finish result is highly enhanced. Every individual has his own methodology for approaching the issue but even then a designer or a group of designers create a specific format which assist them in making their task much simpler. This process can then be worked on in order to create and improve it for the best of purposes. Irrespective of the stages in the design process there's positive factors which must be handled before beginning the works. Some of these may be:


  * Identify the target market - The market that a firmat is catering to is segregated on the basis of gender, age, social and economic segment. Here the market is a group of people or the consumers. Each market segment is going to have different requirements and expectations from a design and all of these must be satisfied by the designer, in order to make it a success.
The design method in a nutshell & a basic form may constitute of the following stages. These stages may overlap or may be treated as separate units. The designer only has the prerogative for deciding on these matters
* Maintaining an Identity for the brand - Everys company has a specific look & caters to a specific clientele. The cost ranges are also fixed since usually they cater to a specific target market. All this has to stay more or less constant so that the company has a proper brand identity.

For starters these stages can be summarized as:


Research & Analysis...

Before getting to know the issue & understanding the task, if basically jumps in to it, the only outcome is going to be a catastrophe. They won't must look far before they come at a dead finish. Proper research & planning is important before beginning a project, however large or small it may appear,. The query that might arise here is that how much time ought to be dedicated to this particular stage & the answer to that would be, in a proportional manner. This proportion has to be maintained keeping in mind the various segments that they come across in the work of designing. For example in case of apparel or fashion oriented products research could comprise of an adequate study of the current fashion trends & forecast. Fashion forecast may be personalized according to the clients requirement or could be even accessed through existing ones in the market....